HISTORICAL PERSPECTIVE At various times in human history new ideas and inventions changed the way we did things. The ones who stand to benefit from these new changes are the ones who can see future possibility and find new ways to serve the needs of people in the marketplace with new and innovative ideas. That can be you!
IT’S YOUR TURN, BELIEVE IT OR NOT! This page features web design & marketing services of Darry Turock, but it is so much more than that! It is an opportunity for you to undertand what options you have and what custom solutions you can use to win online. There is not just one way to do it, but you can do it, irregardless of your budget or current skill level.  In a time when things seem dark in our world, silently, in the background new opportunities are emerging.  I can help you explore what is possible for you! The world is dramatically transforming before our eyes and old ways of marketing and running a business are changing. Your website is the central hub of your online presence.  It is the first exposure people get to your business or project. It is the first impression they get of who you are and what you do. You should own it and create it exactly the way that suits your particular situation and needs.  Afer all, it is YOUR ELECTRIC STORE FRONT.    
OWNERSHIP - MAKE WISE DECISIONS Most business owners don’t want to learn how to do website design themselves.  That’s understandable, beause you are busy running other aspects of your business. However, there was a time when you could only make a phone call by going through an operator.  Nobody does that anymore.  Why should you have to go through a web designer to make changes to your website communication tool? So, in the future every company will manage their own website and online marketing plan in house.  That is coming. If you, or someone on your staff, wants to learn to do this I can show you how the options you have so you can decide on which vehicle will work best for your needs and budget. And, even if you don’t want to, or can’t, do it in house (yet), then you should at least have a clear understanding of how it works so you can make wise decsions about how to spend your money for web design and marketing services. You should never blindly trust someone else with your business. You should know what they are doing, and why, and you should have clear evidence if it working or not.
HISTORICAL OPPORTUNITY Many people never learned about websites or marketing online.  It seems daunting and confusing to many people and, to top it off, it just keeps changing! The opportunity is to take the time to become an expert. You don’t need a college degree, you just need to learn how it works and be aware of changes. If you recognize that your competition is just as confronted as you are, then you have an opportunity to be first to market. There is a window of opportunity to get in early and be one of the first ones, to be a leader, to recognize and embrace this opportunity!
WHAT IS A WEBSITE? In the Industrial Age you put an ad in the phone directory and, then, people could find you and call you.  The phone directory was created because of the invention of the telephone. In the Information Age, you get to create your own directory  listings and the new phone book is search engines, specifically Google. It’s important to know how this works. Also, a website is so much more than just a directory listing, it is a POWERFUL and DYNAMIC COMMUNICATION TOOL. This is so amazing, that most people can’t even wrap their mind around it.  In the industrial age you paid a lot of money to get listed in the phone directory, you spent money on advertisements, printers, flyers, brochures and postage.  If you had a larger budget, you could pay for radio and television advertisements. A website is a communication tool that gives you your own post office, your own televsion and radio station and you can use it to generate online word of mouth marketing about your business. You can brand yourself as an expert in your field. The most incredible part is that so much of this is free, if you just know how to use it, and setup a plan to make it happen. This is a time when a small busines can compete with bigger companies. You can work from your basement and your ELECTRIC STORE FRONT can compete with even the largest companies, and sometimes do it even better. You don’t need a fancy PHYSICAL STOREFRONT  because your WEBSITE is your ELECTRIC STOREFRONT and your ELECTRIC STOREFRONT  can be just as impressive as any larger company!  You can ‘set up shop’ on the busy streets on the Internet.  You can make an impressive and dynamic presentation and impress people with what you have to offer without all the investment to setup a physical storefront. (Unless you want to, or already have one).  But, even if you do have one, then most new customers will still see your ELECTRIC one first! The big box stores seem to be shutting down small shop owners, but, at the same time, the Internet is providing opportunity for small business owners to revitalize small business, except that now the whole world becomes your neighborhood. While it seems like corporations are taking over everything, on the Internet, the small business can thrive! Even if your target market is mostly local, you can use your website to show people how your products or services can fill their needs and, in addition, can generate other income sources, and you can sell to the whole planet. You can serve your local customers and sell information to people all over the world. You may not know it, but you may have some knowledge that you can share with other people, so that they can do better in their lives.  And, they will happily pay you for it, over and over again! That’s why it’s called the INFORMATION AGE !
YOU ARE THE EXPERT AT YOUR BUSINESS, NOT YOUR WEB DESIGNER There are lots of way to market online but you know what you do, and you know your customers better than your web designer. Your web designer can give you information on tools and theories but you always need to run it all through the filters of your own experience.
ELECTRIC STORE FRONT MISSION Toolbox - Resources and tools Other: Video, Social Media, Blogging, Shopping, Membership, etc. Custom Website Design & Development NEW SCHOOL SEO and Local Area Marketing Personalized Online Marketing Plans
Resources:
Academy - Courses on how to use the Internet to get more business Services - Overview of all the services I provide Portfolio - See samples of my work
Major Services:
 Visit the Academy Visit the Academy
If you want to use the Internet to help your business grow, I can help you create a customized plan to fit your budget and needs.
Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
My service starts with a free analysis of your current status online and a no obligation live one on one remote web meeting for you or your group  to investigate what your needs are and what solutions are available to you. Based on that conversation, I can give you many ideas on how you can do it yourself, or you can hire me to help you. If you want to find out more, listen to my video on this page to get an overview of who I am, and how I work.  If you like what you hear, then click a date to schedule a free remote consultation, send me a message if you have a question, or just give me a call!. (716) 790-8051
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©2018 ElectricStoreFront
IT’S YOUR TURN, BELIEVE IT OR NOT! This page features web design & marketing services of Darry Turock, but it is so much more than that! It is an opportunity for you to undertand what options you have and what custom solutions you can use to win online. There is not just one way to do it, but you can do it, irregardless of your budget or current skill level.  In a time when things seem dark in our world, silently, in the background new opportunities are emerging.  I can help you explore what is possible for you! The world is dramatically transforming before our eyes and old ways of marketing and running a business are changing. Your website is the central hub of your online presence.  It is the first exposure people get to your business or project. It is the first impression they get of who you are and what you do. You should own it and create it exactly the way that suits your particular situation and needs.  Afer all, it is YOUR ELECTRIC STORE FRONT.    
WHAT IS A WEBSITE? In the Industrial Age you put an ad in the phone directory and, then, people could find you and call you.  The phone directory was created because of the invention of the telephone. In the Information Age, you get to create your own directory listings and the new phone book is search engines, specifically Google. It’s important to know how this works. Also, a website is so much more than just a directory listing, it is a POWERFUL and DYNAMIC COMMUNICATION TOOL. This is so amazing, that most people can’t even wrap their mind around it.  In the industrial age you paid a lot of money to get listed in the phone directory, you spent money on advertisements, printers, flyers, brochures and postage.  If you had a larger budget, you could pay for radio and television advertisements. A website is a communication tool that gives you your own post office, your own televsion and radio station and you can use it to generate online word of mouth marketing about your business. You can brand yourself as an expert in your field. The most incredible part is that so much of this is free, if you just know how to use it, and setup a plan to make it happen. This is a time when a small busines can compete with bigger companies. You can work from your basement and your ELECTRIC STORE FRONT can compete with even the largest companies, and sometimes do it even better. You don’t need a fancy PHYSICAL STOREFRONT because your WEBSITE  is your ELECTRIC STOREFRONT and your ELECTRIC STOREFRONT can be just as impressive as any larger company!  You can ‘set up shop’ on the busy streets on the Internet.  You can make an impressive and dynamic presentation and impress people with what you have to offer without all the investment to setup a physical storefront. (Unless you want to, or already have one).  But, even if you do have one, then most new customers will still see your ELECTRIC one first! The big box stores seem to be shutting down small shop owners, but, at the same time, the Internet is providing opportunity for small business owners to revitalize small business, except that now the whole world becomes your neighborhood. While it seems like corporations are taking over everything, on the Internet, the small business can thrive! Even if your target market is mostly local, you can use your website to show people how your products or services can fill their needs and, in addition, can generate other income sources, and you can sell to the whole planet. You can serve your local customers and sell information to people all over the world. You may not know it, but you may have some knowledge that you can share with other people, so that they can do better in their lives.  And, they will happily pay you for it, over and over again! That’s why it’s called the INFORMATION AGE !
ELECTRIC STORE FRONT MISSION
HISTORICAL PERSPECTIVE At various times in human history new ideas and inventions changed the way we did things. The ones who stand to benefit from these new changes are the ones who can see future possibility and find new ways to serve the needs of people in the marketplace with new and innovative ideas. That can be you!
OWNERSHIP - MAKE WISE DECISIONS Most business owners don’t want to learn how to do website design themselves.  That’s understandable, beause you are busy running other aspects of your business. However, there was a time when you could only make a phone call by going through an operator.  Nobody does that anymore.  Why should you have to go through a web designer to make changes to your website communication tool? So, in the future every company will manage their own website and online marketing plan in house.  That is coming. If you, or someone on your staff, wants to learn to do this I can show you how the options you have so you can decide on which vehicle will work best for your needs and budget. And, even if you don’t want to, or can’t, do it in house (yet), then you should at least have a clear understanding of how it works so you can make wise decsions about how to spend your money for web design and marketing services. You should never blindly trust someone else with your business. You should know what they are doing, and why, and you should have clear evidence if it working or not.
HISTORICAL OPPORTUNITY Many people never learned about websites or marketing online.  It seems daunting and confusing to many people and, to top it off, it just keeps changing! The opportunity is to take the time to become an expert. You don’t need a college degree, you just need to learn how it works and be aware of changes. If you recognize that your competition is just as confronted as you are, then you have an opportunity to be first to market. There is a window of opportunity to get in early and be one of the first ones, to be a leader, to recognize and embrace this opportunity!
YOU ARE THE EXPERT AT YOUR BUSINESS, NOT YOUR WEB DESIGNER There are lots of way to market online but you know what you do, and you know your customers better than your web designer. Your web designer can give you information on tools and theories but you always need to run it all through the filters of your own experience.
Toolbox - Resources and tools Other: Video, Social Media, Blogging, Shopping, Membership, etc. Custom Website Design & Development NEW SCHOOL SEO and Local Area Marketing Personalized Online Marketing Plans
Resources:
Academy - Courses on how to use the Internet Services - Overview of all the services I provide Portfolio - See samples of my work
Major Services:
 Visit the Academy Visit the Academy
Electric Store Front